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BAS1: Mobile TV / Personal Broadcasting
Endorsed by CTIA
Time: Wednesday 5 April 14:00 - 15:30
Room: N232
Richard Bennett, CEO, Smartvideo, USA
Bill Krenik, Director - Wireless, TI
Paul Pangalos, Mobile Virtual Centre of Excellence (MVCE), UK Session Briefing:
Commercial availability of mobile broadcast technologies for both mobile (cellular, WLAN) and broadcast networks is beginning and will soon be prevalent in most markets. Each of these networks brings different strengths which may be combined to deliver interactive broadcast multimedia seamlessly, securely and efficiently to multi-mode mobile devices. Currently, the focus is on delivery of mobile TV, but several other applications may emerge to leverage interactive broadcast multimedia technology. The session will attempt to address the following two key elements in the evolution of interactive broadcast multimedia:
Interworking: What are the opportunities and challenges for the operators in the different domains to co-operate in a win-win manner? How can costs, risks and time-to-market be optimized with interworking of mobile and broadcast networks?
Future Applications: What are the potential future applications for interactive broadcast multimedia? Will interworking enable potential future applications?
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