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BUSINESS APPLICATIONS TRACK In Cooperation With

Wednesday 5 April and Thursday 6 April

Focused on cutting edge technologies, applications, market trends, and business implications. Designed for the wireless communications industry professional, these hot topic sessions will provide significant insight on the issues facing the industry today


WCNC SESSIONS Endorsed by

MOBILE TV / PERSONAL BROADCASTING
Time: Wednesday 5 April 14:00-15:30
Location: Room: N232
Organiser /Panel Chair: John Hoadley, Vice President, Next Generation Wireless Access, Nortel, US
Panelists:
Richard Bennett, CEO, Smartvideo, USA
Bill Krenik, Director - Wireless, TI
Paul Pangalos, Mobile Virtual Centre of Excellence (MVCE), UK

Commercial availability of mobile broadcast technologies for both mobile (cellular, WLAN) and broadcast networks is beginning and will soon be prevalent in most markets. Each of these networks brings different strengths which may be combined to deliver interactive broadcast multimedia seamlessly, securely and efficiently to multi-mode mobile devices. Currently, the focus is on delivery of mobile TV, but several other applications may emerge to leverage interactive broadcast multimedia technology. The session will attempt to address the following two key elements in the evolution of interactive broadcast multimedia:

Interworking: What are the opportunities and challenges for the operators in the different domains to co-operate in a win-win manner? How can costs, risks and time-to-market be optimized with interworking of mobile and broadcast networks?

Future Applications: What are the potential future applications for interactive broadcast multimedia? Will interworking enable potential future applications?

MOBILE GAMES
Time: Wednesday 5 April 16:00-17:30
Location: Room: N232
Organiser /Panel Chair: Mica Imamura, CEO, Azteq Mobile Corporation, Japan
Panelists:
Trip Hawkins, CEO, Digital Chocolate, Inc., USA
Jill Braff, GM and SVP, GLU Mobile, USA.
Joe Morris, VP, Konami Group, USA
Eric Albert, Head of North American Operations, Gameloft, USA
Jason Ford, General Manager, Games and Entertainment, Sprint/Nextel, USA

Mobile Gaming has now surpassed the $2 Billion mark worldwide,yet many challenges remain for the industry to continue to grow and achieve it's potential . This panel will discuss what's working and what's not within the mobile gaming ecosystem, including platforms, quality, porting and testing, search and discovery, social gaming, and mobile game marketing by carriers and developers.

CHALLENGES IN (WIRELESS) COMMS SECURITY
Time: Thursday 6 April 9:00-10:30
Location: Room: N232
Organiser /Panel Chair: Greg Tarr, CEO, SecureMobile and Partner CrossPacific Capital
Panelists:
Kelly Williams, Executive Director Core Networks, Cingular USA
Gene Mclean, Vice President & Chief Security Officer, Telus, Canada
Hideo Okinaka, Technology Strategy, KDDI VP/GM, Japan
Tony Mccarthy, Director Wireless Technology Network Development, Bell Canada, Canada
Bala Subramanian, Director Data Systems Engineering, T-Mobile, USA

Mobile Security is becoming one of the leading issues with operators reporting viruses, worms, D-dos attacks. Other security issues have only been talked about privately as the Mobile world becomes as open as the internet. Operators are just coming to grips with how to organize and coordinate their efforts internally as some opcos have almost 5 groups looking at Mobile Security (Handsets, Core Networks, Applications, Operations and Technology Strategy/Planning) with very few Chief Security officers coordinating group activities at mobile operators.

In addition, as new higher speed technology like HSDPA and EVDO rolls out with new platforms like IMS/MMD and the emerging FMC (Fixed Mobile Convergence) trends, there are a host of unanswered questions on the impact and new security issues on the horizon.

Our esteemed global panel will tackle the issues one by one and tell us what are the real security problems and the overhyped security issues. In addition, they will discuss the next generation security threats. They will also discuss how they are organizing internally so other CTO's and senior management from Mobile Operators can take away some good ideas to put to use.

FUTURE MOBILE HANDSETS & MARKETS
Time: Thursday 6 April 11:00-12:30
Location: Room: N232
Organiser /Panel Chair: Rob Shaddock, Corporate VP and CTO Mobile Devices Business, Motorola, Inc. USA
Panelists:
Representative from Nokia
Representative from Verizon
Representative from IDEO

Today's technology innovations will continue to transform the way we communicate tomorrow and the networks supporting these communications will become more and more transparent. As industry-wide convergence to IP accelerates and the lines continue to blur between wireline and wireless delivery, what mobile technologies will the industry need to evaluate to help deliver the most compelling handsets and value-added services to market in 2006 and beyond?

This panel session will discuss key technology trends that are shaping the future of mobile communications -- including mobile broadcast, near-field communications, advanced multimedia and the flexible software that enables it all. Attendees will learn the methods of making smart choices and investments in R&D, the business cases for innovation and how to address the complex challenge of introducing market-leading technologies in new products with (or without) the supporting value chain in place.

THE FUTURE OF WIRELESS ENTERPRISE
Time: Thursday 6 April 16:00-17:30
Location: Room: N232
Organiser /Panel Chair: Gee (George) Rittenhouse, VP of Technology Integration, Lucent Technologies, USA
Panelists:
Peter Barry, Head of Venture Capital and Emerging Technology Initiative Vodafone R&D, USA
Terry Hodgkinson, Research and Venturing, UK
Cindy Patterson, Staff VP Enterprise Data Solutions Wireless, USA
Tony Rizzo, 451 Group's Sector Head of Mobile Software USA

The discussion is focused towards the business drivers present and future for Wireless Enterprise and how these drivers will relate to how technologies will be driven and adopted to make the Wireless Enterprise market work.


CTIA WIRELESS SESSIONS Endorsed by

Sponsored by

CTO PLENARY ADDRESS: DEFINING THE FUTURE OF THE NETWORK
Time: Wednesday 5 April 13:00-14:30
Location: Room: N101
Panel
Speakers:
Kris Rinne, Chief Technology Officer, Cingular Wireless
Robert Zitter, Executive Vice President and Chief Technology Officer, Home Box Office (HBO)

Issues of integration, capacity, cost, bandwidth, security, QoS, ownership, and more permeate every decision surrounding the future of the network. This Plenary Address will comprise a slate of network architects and visionaries who will outline the future of the network,from personal to home to local area to wide area to the Internet,wired and wireless.

FIXED/MOBILE CONVERGENCE: THE FUTURE DISCUSSED TODAY
Time: Wednesday 5 April 15:30-17:00
Location: Room: N113
Panel
Speakers:
Vijay Bhagavath, Senior Strategist, Office of the CTO, Siemens Communications, Inc.
Steve Blumenthal, CTOand SVP of Engineering, BridgePort Networks
Jim Grams, Chief Technology Officer, Azaire Networks Inc.
Peter Howard, Director of Engineering, General Dynamics Wireless Services

The four letters of V.O.I.P. are impressive in the effective change to the current providers' perspective of their revenue and cost domains. How large will the FMC kingdom be, and who will rule the domain? What battles will be fought over technology? This session reviews the inhibitors to convergence and the mounting pressure to converge.

MOBILE TV TECHNOLOGY CHOICES
Time: Wednesday 5 April 3:30 PM-5:00 PM
Location: Room: N111
Panel
Speakers:
Rob Chandhok, Vice president of engineering, QUALCOMM
John Puterbaugh, CEO, Nellymoser, Inc.
Dave Williams, Chief Technology Officer, O2 Plc
Connie Wong, CEO, Vidiator Technology (US) Inc.

This session will look at content coding, radio access, and broadcast technologies that are being developed for the delivery of Mobile TV, including a look at trade offs inherent to choosing a particular technology. Additional discussion points include delivery methods for unicast, multicast, and broadcast on cellular and non-cellular networks.

IMS (IP MULTIMEDIA SUBSYSTEMS)
Time: Thursday 6 April 13:00-14:30
Location: Room: N111
Panel
Moderator:
Allen Nogee, Principal Analyst, In-Stat
Speakers:
Edward Paradise, VP and GM, Mobile Wireless Group, Cisco Systems

This session will discuss the technology, standards, challenges and opportunities that affect delivery of content across platforms and networks for service providers, hardware manufacturers and software developers. Is the market ready to accept the challenge of creating and using seamless delivery via IMS architecture? How will a converged standard delivery system affect the content development and network build out?

DEVICE PLENARY ADDRESS
Time: Thursday 6 April 15:30-17:00
Location: Room: N101
Panel
Speakers:
Gilles Delfassy, Senior Vice President, Wireless Terminals Business Unit, Texas Instruments
Nigel Rundstrom, Vice President, Multimedia, North America, Nokia
Peter Skillman, Director of New Product Development, Palm

This Plenary Address will provide a discussion of trends in mobile devices. As handsets become more complex and sophisticated, what will be the trade-off between higher functionality levels and the ability to deliver an easy user-experience? The issues resulting from the dichotomy between the trend toward converged devices and the growing desire for customized gadgets also will be addressed.

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